Hair

done right.

Welcome to The Hair Co. by Jasmine Rae

Treasure Valley’s destination for modern, lived-in color.

Founded by Idaho influencer Jasmine Rae, this studio was built for clients who expect more; more precision, more intention, and hair that looks just as good weeks later as it did day one. Conveniently located just off the freeway in Nampa, close enough to be effortless, elevated enough to feel exclusive.

Hair. Done right.

Our Signature Services

Luxury doesn’t have to take all day. Our team-based approach pairs a head stylist with an assistant to deliver refined, high-level results.


Dimensional Blonding + Luxury Extensions

Custom lightening and seamless extensions for effortless length, brightness, and dimension.

Custom Color

Tailored color placement designed to enhance depth, tone, and movement.

Luxury Haircare

Salon-exclusive formulas designed to protect, nourish, and extend your results.

Additional Services

Intentional Cuts
Root Retouches
Gloss & Toner
Blowouts & Styling
Treatment Rituals

Join The Hair Co.

We’re building a team of ambitious, growth-driven stylists who value artistry, collaboration, and elevated service. Our Nampa studio offers a modern, freeway-accessible location serving the Treasure Valley, designed for professionals ready to scale.

Jasmine Rae

The Hair Co. by

Founder of The Hair Co. and Idaho-based creator with over 400k followers, @JasmineRaeHairCo has built a brand rooted in intention, elevated beauty, and community impact.

What began as a passion for dimensional blonding and lived-in color has evolved into one of the Treasure Valley’s most recognized modern studios.

Her mission is simple: Hair. Done right.